President Patricia Thorp Discusses Use of Social Media with HR Executive

Crisis Communications

Although HR leaders may have been using -- or at least begun thinking of using -- social media for recruiting, project management and knowledge transfer, they may not yet have considered the benefits of using such tools in the case of emergencies. The sooner, the better, experts say.

By Lin Grensing-Pophal

In late March, Fargo, N.D., was faced with the most serious flood threat in its history. The Red River crested at just over 40 feet -- a historic event.

Innovis Health, a 21-location healthcare provider with sites in Minnesota and North Dakota, found itself in the midst of the crisis. While the other major area hospital was forced to close, Innovis remained open, but was challenged to communicate with the public -- and employees, many engaged in community sandbagging efforts.

Read the entire article at Human Resource Executive Online.