Networking Etiquette Dos and Don’ts

Thousands of people are on the job-hunt and one of the first things people tell you to do when looking for a job is to go out and network. This is also true for companies who are looking to attract new business and meet referral sources. Yet, how do you know where to go, what to do when you get there and basic networking etiquette to ensure you’re doing it right?

When making the decision to network, it is important to establish why you are doing it. Is it to meet potential employers, meet potential clients, meet referral sources and develop new business?

The first step is finding networking events hosted by organizations within your field or a field that you are interested in working with potential clients. A lot of these organizations will host networking events that are free or have a small cost to attend. One new trend that has become popular with the growth of Twitter is attending a Tweetup event. A Tweetup is a networking event hosted by a local organization as a means for local Twitters to meet and build in-person relationships.

Another outlet for establishing a new network is through volunteering. Not all networking must be done at an event designated for that purpose. Networking is simply going out and meeting new people to build relationships and new contacts.

After choosing where to start in building your network, make sure you are prepared. Never get caught in a networking situation without business cards. You should also be prepared to tell people why you decided to attend the event, what you’re there for, what you are interested in and so forth. It is a good idea to think about these questions before you go, instead of winging it when you are asked at the event. “What do you do?” is one of the most common questions you will be asked, and you should have a no-hesitation, succinct 30-second response ready.

In order for networking to work you need to believe it will work. When you go to an event, try talking to everyone you meet for a few minutes, taking the time to get to know them. Make sure you listen to what others have to say, and do not interrupt or brag about yourself and your accomplishments. When the conversation turns to you and what your industry, interests and skills are, it is important to be honest and fair in your representation of yourself. First impressions are key, and it is important to make a strong first impression by showing interest in the people and event you are attending.

One thing to remember is that you should not act desperate or too pushy. People don’t want to just hear a sales pitch from you, they want to get to know you. Show others at the event that you can bring value to the organization and group, but remember not to promise what you can’t deliver, whether that is resources, time or skills. Again, transparency is key when you are trying to build bonds.

Most importantly, do not get discouraged. If your phone is not ringing or your inbox is not full of offers after your first networking event, it does not mean the event and connections you made are not beneficial. Relationship building takes time. One strategy to stay top of mind of the people you meet to is follow up and keep your new contacts informed about what is going on with your life and business. Social networking sites have made this very easy.