Social Media Becoming a Necessity for Major Companies

A recent article published in The Wall Street Journal about major companies using Twitter demonstrates how prevalent social media is becoming in the PR realm – and it continues to grow. Social media is being incorporated into essential business practices and is also being used in all aspects of public relations; from media relations and branding to crisis communications. It’s becoming a necessity.

Companies like Coca-Cola are hiring social media experts to monitor and help manage corporate image on social sites. This trend is not only about building and maintaining relationships with target publics but also with potential and current clients.

However, social media can be both detrimental and beneficial to companies – they must monitor closely and respond accordingly.

Please follow the link below to read article on The Wall Street Journal.
http://online.wsj.com/article/SB124925830240300343.html

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Thorp and Company