Thursday, May 28, 2009

Chief Strategist Peter Whalen Comments on When to Break Bad News in Affluent Magazine

Affluent Magazine

Breaking Bad News in Troubled Times
by Peter Whalen

How and when do you talk about bad news? That’s a question that a lot of CEOs and business owners are thinking about. This recession’s impact on sales, profits, and financial stability can range from a little belt-tightening all the way to looking at bankruptcy. The more severe the problem, the sharper the instinct to not let anyone know about it. Unfortunately, that instinct is usually wrong. The most severe problems require the greatest attention to communications.

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