If you read USA Today on Wednesday, April 15, you may have seen a wonderful example of using thought leadership as a PR tool. Dennis Nason of the executive search firm Nason & Nason weighed in with an opinion piece on how best to fix the problem of out of control Wall Street bonuses. Dennis has a distinguished background in international financial services and now runs a firm that specializes in placing top executives in that field. His USA Today piece helps position him and his firm as knowledgeable leaders in issues related to compensation for financial service executives. Perfect, isn’t it? Next time you need an expert who understands the human resource intricacies involved with top financial executives, you’ll think of Nason & Nason.
Here's Dennis Nason's view: http://blogs.usatoday.com/oped/2009/04/surgery-with-a-hatchet.html#more
Here's USA Today's editorial view: http://blogs.usatoday.com/oped/2009/04/our-view-on-corporate-compensation-banks-seek-post-bust-excuse-to-resume-outsized-pay.html#more
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Nason & Nason is a client of Thorp & Company.
Friday, April 17, 2009
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