Social Media Becoming a Necessity for Major Companies

A recent article published in The Wall Street Journal about major companies using Twitter demonstrates how prevalent social media is becoming in the PR realm – and it continues to grow. Social media is being incorporated into essential business practices and is also being used in all aspects of public relations; from media relations and branding to crisis communications. It’s becoming a necessity.

Companies like Coca-Cola are hiring social media experts to monitor and help manage corporate image on social sites. This trend is not only about building and maintaining relationships with target publics but also with potential and current clients.

However, social media can be both detrimental and beneficial to companies – they must monitor closely and respond accordingly.

Please follow the link below to read article on The Wall Street Journal.
http://online.wsj.com/article/SB124925830240300343.html

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Thorp and Company

Client Tripp Scott Discusses Florida’s Future with Senator Jeff Atwater

Webcasts have emerged as an effective way to communicate messages to a target audience, and smart companies are using web casts internally and externally to help accomplish their communications goals.

Internally, they can help to create a sense of pride among employees, keep employees engaged, boost morale and cross-sell information with other departments and services.

Externally, they can help to get you in front of a target audience, build your brand, demonstrate knowledge and build trust.

Here's a great example from one of our clients. Tripp Scott uses webcasts to communicate with their clients and prospects, demonstrating their commitment to stay ahead of the curve by engaging the leading players involved in key issues.

This one features Sen. Jeff Atwater. Click the link to watch.

http://www.trippscott.com/CM/Videos/Jeff-Atwater.wmv

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Thorp & Company