California Pizza Kitchen to Benefit the Fight Against Breast Cancer
California Pizza Kitchen (CPK) at Mircale Mile, Pembroke Pines and Ft. Lauderdale locations is hosting a fundraiser to benefit Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate on Tuesday, July 28. Customers can bring in a printable flyer that can be found on the Komen website so that 20 percent of their check will be donated to the Komen Miami/Ft. Lauderdale Affiliate.
Anyone who is interested in participating in the event can go to www.komensmiaftl.org and click on events to download the CPK flyer.
Participants can download the flyer and present it to restaurant servers before they pay their check.
For questions or concerns about the event, contact the Miami/Ft. Lauderdale Affiliate of Susan G. Komen for the Cure®.
Participating CPK are open from 11 a.m. to 10 p.m.
Coral Gables location:
300 Miracle Mile
Coral Gables, Fla. 33134
Pembroke Lakes Mall location:
11401 Pines Blvd
Pembroke Pines, Fla. 33026
Ft. Lauderdale location:
2301 N. Federal Hwy
Ft. Lauderdale, Fla. 33305
Susan G. Komen For the Cure® is dedicated to saving lives and ending breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Since its inception in 1996, the Miami/Ft. Lauderdale Race For the Cure® and the Affiliate has raised more than $8 million and has reached hundreds of thousands of women and men through educational outreach. For more information, visit www.komenmiaftl.org.
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Susan G. Komen Miami/Ft. Lauderdale is a client of Thorp & Company
Friday, July 24, 2009
Client Susan G. Komen Receives Support from Designer Red Carter
Model sports signature Komen® pink ribbon on swimsuit
Miami-based swimwear designer Red Carter showed its support to the Susan G. Komen for the Cure® Miami/ Ft. Lauderdale Affiliate at the Me
rcedes Benz Fashion Week SWIM. The designer supported breast health and breast cancer awareness at his 2010 swimwear collection runway show. One of the Carter’s models sported the signature Komen® pink ribbon on her swimsuit during the show on July 17 at South Beach’s The Raleigh hotel.
“I was excited to show my support to the local Miami/Ft. Lauderdale Komen® Affiliate because I truly believe in the cause,” said Carter. “My grandmother struggled with breast cancer and since her diagnosis and passing it has been a very important issue for me.”
Miami-based swimwear designer Red Carter showed its support to the Susan G. Komen for the Cure® Miami/ Ft. Lauderdale Affiliate at the Me
rcedes Benz Fashion Week SWIM. The designer supported breast health and breast cancer awareness at his 2010 swimwear collection runway show. One of the Carter’s models sported the signature Komen® pink ribbon on her swimsuit during the show on July 17 at South Beach’s The Raleigh hotel.“I was excited to show my support to the local Miami/Ft. Lauderdale Komen® Affiliate because I truly believe in the cause,” said Carter. “My grandmother struggled with breast cancer and since her diagnosis and passing it has been a very important issue for me.”
Red Carter brand delivers two seasonal swimwear collections a year, in addition to ready-to-wear and mens swimwear. Red Carter swimwear is sold domestically in better department stores such as Barneys New York, Bloomingdales, Intermix, Nordstrom and Saks Fifth Avenue and specialty boutiques in Europe and South America.
The Miami/Ft. Lauderdale Affiliate’s goal is to save lives and end breast cancer forever by empowering people, ensuring quality care forall and energizing science to find the cures. The 14th Annual Race for Cure® will be held on October 17 at the Bayfront Park in Miami. For more information, please visit www.komenmiaftl.org.
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Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate is a client of Thorp and Company
The Miami/Ft. Lauderdale Affiliate’s goal is to save lives and end breast cancer forever by empowering people, ensuring quality care forall and energizing science to find the cures. The 14th Annual Race for Cure® will be held on October 17 at the Bayfront Park in Miami. For more information, please visit www.komenmiaftl.org.
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Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate is a client of Thorp and Company
Monday, July 13, 2009
Client Susan G. Komen Expands to Include Monroe County
Client Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate is pleased to announce it will not only serve Miami-Dade and Broward County but is expanding to include Monroe County, which spans from Key Largo to Key West. The expanded Affiliate will bring breast health/breast cancer education, screening and treatment programs in the area. The goal of the foundation is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cure.
“We are so excited about our presence in the Florida Keys,” said Bobbi Meyers, executive director for Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate. “The expansion allows us to help those organizations who provide the necessary breast health services and education to the community through outreach and grants.” Meyers added, “Our goal is to assist in creating awareness about breast health and breast cancer.”
The Florida Keys’ lack of resources for women who have been diagnosed with breast cancer has increased in the last two to three years. Susan G. Komen for the Cure® affiliates locate and fund unmet breast health needs in the local communities through extensive community health assessments. The Miami/Ft. Lauderdale Affiliate found that Monroe County would benefit from grants that support programs that reach the medically underserved.
“The expansion will help us offer resources to women who have limited access to healthcare,” said Betsy Langan, executive director of WomenKind, Inc., a unique healthcare facility that offers medical services specifically addressing women’s concerns in the Florida Keys.
Another organization that is looking forward to the affiliate’s expansion is the Florida Keys Area Health Education Center (FKAHEC), a nonprofit organization whose mission is to promote health and wellness through education, health assessments and professional development using partnerships and other contract-funded services.
“Monroe County has never had a program that offers women breast health/breast cancer education, support and treatment,” said Michael Cunningham, director of the Florida Keys AHEC. “With the support from Komen, residents will now have available resources that are needed in this area.”
The expansion of the Miami/Ft. Lauderdale Affiliate, which now serves the Florida Keys, earned the strong endorsement of notables, such as U.S Rep. Ros-Lehtinen; Dr. Sanford Yankow, director of Good Health Clinic; Nelson Lazo, CEO of Baptist Mariners Hospital; state Rep. Ron Saunders ; Richard D. Roth, sheriff of Monroe County; Dr. Nilda I. Soto, director of Open Door Health Center and many more.
“Without the strong support of these community leaders the Affiliate’s expansion would have been impossible,” said Patricia Thomson, new affiliate board member of the foundation. “We are taking the first steps to accomplish our main goal of spreading awareness in the Florida Keys.”
The Florida Keys residents are encouraged to get involved in the battle against breast cancer. For more information, contact (305) 383-7116 or e-mail info@komenmiaftl.org. To learn more about the foundation, please visit http://www.komenmiaftl.org/.
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Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate is a client of Thorp and Company
“We are so excited about our presence in the Florida Keys,” said Bobbi Meyers, executive director for Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate. “The expansion allows us to help those organizations who provide the necessary breast health services and education to the community through outreach and grants.” Meyers added, “Our goal is to assist in creating awareness about breast health and breast cancer.”
The Florida Keys’ lack of resources for women who have been diagnosed with breast cancer has increased in the last two to three years. Susan G. Komen for the Cure® affiliates locate and fund unmet breast health needs in the local communities through extensive community health assessments. The Miami/Ft. Lauderdale Affiliate found that Monroe County would benefit from grants that support programs that reach the medically underserved.
“The expansion will help us offer resources to women who have limited access to healthcare,” said Betsy Langan, executive director of WomenKind, Inc., a unique healthcare facility that offers medical services specifically addressing women’s concerns in the Florida Keys.
Another organization that is looking forward to the affiliate’s expansion is the Florida Keys Area Health Education Center (FKAHEC), a nonprofit organization whose mission is to promote health and wellness through education, health assessments and professional development using partnerships and other contract-funded services.
“Monroe County has never had a program that offers women breast health/breast cancer education, support and treatment,” said Michael Cunningham, director of the Florida Keys AHEC. “With the support from Komen, residents will now have available resources that are needed in this area.”
The expansion of the Miami/Ft. Lauderdale Affiliate, which now serves the Florida Keys, earned the strong endorsement of notables, such as U.S Rep. Ros-Lehtinen; Dr. Sanford Yankow, director of Good Health Clinic; Nelson Lazo, CEO of Baptist Mariners Hospital; state Rep. Ron Saunders ; Richard D. Roth, sheriff of Monroe County; Dr. Nilda I. Soto, director of Open Door Health Center and many more.
“Without the strong support of these community leaders the Affiliate’s expansion would have been impossible,” said Patricia Thomson, new affiliate board member of the foundation. “We are taking the first steps to accomplish our main goal of spreading awareness in the Florida Keys.”
The Florida Keys residents are encouraged to get involved in the battle against breast cancer. For more information, contact (305) 383-7116 or e-mail info@komenmiaftl.org. To learn more about the foundation, please visit http://www.komenmiaftl.org/.
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Susan G. Komen for the Cure® Miami/Ft. Lauderdale Affiliate is a client of Thorp and Company
Monday, July 6, 2009
Writing a News Release Optimized for Search Engines
Tips every business should use when drafting news releases to ensure the greatest visibility online.
Social media is the talk of the town lately, and everyone is trying to figure out the best strategies to increase their Web site’s Search Engine Optimization (SEO) and rank on Google.
One strategy to increase SEO is to draft news releases specifically for online use and distribution. If keywords and links are used properly in a news release and posted online, including to your company Web site, the SEO of the release can increase.
The growing use of wire service, including Business Wire, Marketwire, PR Newswire and PRWeb, and many news outlets moving to online versions, makes it very important for your business to also make a transition from the traditional news release to a version that is suited for online.
Public relations teams can provide assistance in determining what keywords will set your release apart and increase the visibility, while also communicating the desired message to key audiences. The process of using SEO news releases can also increase your company’s Web site ranking in search engines if implemented properly.
When writing a SEO news release, there are a few rules of thumb to consider.
Use keywords throughout the news release but especially in headlines. There are several keyword search tools online that can help you determine which words will attract the most pickup. For example, Google AdWords allows you to search words from your news release and will provide you with keywords related to those words along with the monthly search volume for each word.
Avoid using industry jargon. If the purpose of writing an SEO news release is to maximize visibility and readership from customers, then you need to use terminology that your customers understand and will use in search engines. One way to determine if you have too much industry language in your news release is to ask someone outside of your industry to proof it, and if they don’t understand the language, then you need to change it.
Utilize links. This can include linking to your company Web site or other Web sites associated with some of the keywords or even secondary words and phrases throughout your release. Links are useful in more ways than one – not only will linking to other sites increase the SEO of the news release, but links can also be helpful to your readers who are interested in learning additional information.
Keep content interesting and newsworthy. Although it may take some time to master writing SEO news releases that still convey your message, it is very important to keep your release newsworthy. Without newsworthiness, SEO doesn’t matters. Public relations counsel can be a great asset in this area. A PR team can ensure the writing is strong, succinct and includes the keywords customers are searching.
Practice, practice, practice. Everything takes practice; even drafting a traditional news release takes time to learn. Don’t give up if on the first try your news release is not in the first position on Google search. Be patient and don’t be afraid to ask for help. It’s also a good idea to research various SEO tools and how-to articles online.
Wednesday, July 1, 2009
Communicating with Employees – what are the best tools and strategies?
In the current recession, anxiety is high and employees are constantly seeking updates from employers about office news, new business developments and the stability of their jobs.
It is more important now than ever to form open lines of communication between senior management and staff to answer questions, calm concerns and ensure everyone is staying informed. Initiating tools and strategies to build internal communication can have many benefits including a boost in company morale in a time when employees feel uncertain about the future.
There are several tools available to small, medium or large employers for communicating with employees, especially with the growth of online social networking.
Weekly Staff Meetings – Staff meetings conducted once a week are a great way to open the floor for conversation among staff and senior management. While this may be a common practice in many small businesses and firms, most often these meetings are not being utilized to their full potential. Management should prepare an agenda, even if it’s simply an informal list of topics to be covered. This keeps the meeting on target and ensures that nothing is left out. This time should be used to make announcements, ask and answer any questions or concerns employees have and listen to any ideas staff may have for improvements in various aspects of the company.
Webcasts – Companies can use webcasts internally to create a sense of pride among employees, keep employees engaged, boost morale and cross-sell information, other departments and services. The webcasts can be posted on the company Web site and emailed to all staff with a short note from the executive who participated in the webcast thanking employees for their hard work and encouraging them to continue producing strong results. Some general topics internal webcasts can follow include: new company initiatives, best practices, information post-crisis and state of the industry.
E-Newsletters – electronic newsletters can be posted to your company Web site, emailed to staff and link to other social media sites. A newsletter helps educate and inform your employees about news and updates related to your company and/or industry.
Company Facebook pages/groups – Businesses can create Facebook pages and groups that employees can join and engage in conversations with one another and senior management who administer the pages/groups. This is a great tool for large businesses with various departments to use since employees in different departments may not have the opportunity to talk and get to know each other. This is also a place where senior management can upload information about company events, news and updates.
Company Twitter accounts – Twitter is the fastest growing social media channel currently being used, and it is guaranteed that some of your employees are already using it. If a manager starts a Twitter account on behalf of the company, employees can follow that feed and have up-to-date information about what is going on for the company in terms of client updates, event updates, office information, etc. This is a great tool for employees who work remotely or travel often, so they are always up to speed on office happenings.
What are some of the tools your company uses to keep employees informed and lines of communication open? How active is senior management at your company in communicating with other employees and staff?
It is more important now than ever to form open lines of communication between senior management and staff to answer questions, calm concerns and ensure everyone is staying informed. Initiating tools and strategies to build internal communication can have many benefits including a boost in company morale in a time when employees feel uncertain about the future.
There are several tools available to small, medium or large employers for communicating with employees, especially with the growth of online social networking.
Weekly Staff Meetings – Staff meetings conducted once a week are a great way to open the floor for conversation among staff and senior management. While this may be a common practice in many small businesses and firms, most often these meetings are not being utilized to their full potential. Management should prepare an agenda, even if it’s simply an informal list of topics to be covered. This keeps the meeting on target and ensures that nothing is left out. This time should be used to make announcements, ask and answer any questions or concerns employees have and listen to any ideas staff may have for improvements in various aspects of the company.
Webcasts – Companies can use webcasts internally to create a sense of pride among employees, keep employees engaged, boost morale and cross-sell information, other departments and services. The webcasts can be posted on the company Web site and emailed to all staff with a short note from the executive who participated in the webcast thanking employees for their hard work and encouraging them to continue producing strong results. Some general topics internal webcasts can follow include: new company initiatives, best practices, information post-crisis and state of the industry.
E-Newsletters – electronic newsletters can be posted to your company Web site, emailed to staff and link to other social media sites. A newsletter helps educate and inform your employees about news and updates related to your company and/or industry.
Company Facebook pages/groups – Businesses can create Facebook pages and groups that employees can join and engage in conversations with one another and senior management who administer the pages/groups. This is a great tool for large businesses with various departments to use since employees in different departments may not have the opportunity to talk and get to know each other. This is also a place where senior management can upload information about company events, news and updates.
Company Twitter accounts – Twitter is the fastest growing social media channel currently being used, and it is guaranteed that some of your employees are already using it. If a manager starts a Twitter account on behalf of the company, employees can follow that feed and have up-to-date information about what is going on for the company in terms of client updates, event updates, office information, etc. This is a great tool for employees who work remotely or travel often, so they are always up to speed on office happenings.
What are some of the tools your company uses to keep employees informed and lines of communication open? How active is senior management at your company in communicating with other employees and staff?
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